Overview

Vchos (vee-chos) Noun plural of vcho a slang word used in central America meaning young people actually spelled bichos.

Chef Wendy is an El Salvador native. In El Salvador, she mastered the traditional cooking of Central America. Wendy arrived in Los Angeles by way of numerous restaurants in Las Vegas convincing her that L.A. would be most conducive to her country’s traditional food with a modern twist. Since her move to L.A. Chef Wendy has not only been filling the gap in the market, but translating her country’s traditional flavors into the mainstream the VCHOS (young people) in Los Angeles are used to.

Project

VCHOS Truck Website

Client

VCHOS

What We Did

UI Design

Our Approach

The VCHOS brand is fun and playful. Needless to say, working on this site was a pleasure from the start! We went to great lengths in ensuring that a fun, bright and playful brand (with a Latin flair) seen on the food truck was carried over to the website.