It’s no longer 1985. Newspaper ads don’t work. People ignore TV commercials. And audiences skip magazine ads. Actually, audiences skip magazines. These traditional marketing methods are no longer the most effective way to reach your target audience.
Inbound marketing attracts individuals in your target audience by creating content that solves the problems of or appeals to these individuals.
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“If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I’m selling homes in Millburn, NJ, I’m putting out a daily piece of content featuring the the school, then I’m interviewing the individual teachers. I’m reviewing every single local shop: The wine store, the sandwich shop. I’m interviewing people who have lived in the neighborhood for 50 years. I’m putting out content to make you romantic about the area.” – Gary Vee
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