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In Digital Marketing

What Kind of Digital Marketing Strategy is Right for You?

An established brand and a high-converting website are essential, but when it comes to digital marketing in 2019, there are so many possible strategies to pursue that trying to figure it all out on your own will make your head spin! After all, there seems to be an endless amount of social networks, platforms, and tools at your disposal.

In fact, many people become so overwhelmed by everything that digital marketing entails that they give up before even trying. And for those who do try, it can be very disappointing when their money is lost due to a failed marketing campaign. But don’t worry. This article is going to break down all the different kinds of marketing strategies that exist today and catch you up to speed as to which is right for you.

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In Web Design

How to Work With Your Web Designer

You’ve hired a web designer to create an effective and attractive website that promotes your business. Of course, you need to play a role in the process of creating the website — but there’s a time to take control and a time to step back. Here’s what you can do to ensure that your project comes out looking great and better than expected.
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In

5 Social Media Trends Businesses Need to Be Aware Of

Social media allows small business to compete with big business. It’s the great leveler. Even so, small businesses don’t have the same margin for error or budget that their big business counterparts do. Therefore, it’s vitally important that small business know how to maximize each and every social media strategy for the greatest return.

Before you get started elevating your social media presence, evaluate efforts from the past year and note what’s worked and what has not. Examine or create goals for your campaigns. And use these 5 trends to measure and plan your social media activities.
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In Branding

10 Signs It’s time to Rebrand Your Business

Ever look at your wardrobe and realize it’s time for an upgrade? Ever watched a movie from 10 years ago and thought, “How did I ever think that was good?” How about that PT Cruiser you drove in 2005? Things change. Even brands.

Here are signs that it may be time to transition from your current brand to an improved one.
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In Content Marketing

Failing at Content Marketing? 10 Reasons Why

According to recent research from the Content Marketing Institute (CMI), 89 percent of B2B marketers use content marketing. This kind of saturation makes content marketing difficult but not impossible.

If your content marketing isn’t performing the way you want it to, consider these 10 possible reasons why before giving up on the strategy altogether.

1. You have no strategy for content marketing: Of the 1,102 respondents to CMI’s 2017 survey, 61 percent of the most successful marketers have a documented strategy for content marketing versus only 13 percent of the least successful marketers. The research showed that 37 percent of all respondents had a documented strategy.

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In Influencer Marketing

Beginners Guide: How to Work with Influencers

An influencer is an individual with an online presence who can influence the opinions and behaviors of your target audience. Influencers have built audiences over time by providing valuable content–through blogs, podcasts, videos, etc. In short, influencers have gained the trust of their audience.

There’s an opportunity to work with influencers in your industry if you know how.
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In Digital Marketing,

Reach New Audiences with an Instagram Takeover

Looking for the latest way to gain a new audience for your social media platforms? Look no further! The Instagram takeover is the hottest new marketing approach, guaranteed to build your audience and expand your brand’s exposure.

What is an Instagram Takeover?

An Instagram takeover is exactly what it sounds like. An outside person, group, or company temporarily takes over your Instagram account to share new and exciting content with your followers. An Instagram takeover is an ideal way to spread the word because it has a new audience built-in. Asking someone in the same industry is generally the best way to add followers interested in what you’re offering.
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In Digital Marketing, SEO

Patience is Needed with SEO

We’ve all heard the saying patience is a virtue.

If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Read More at Entrepreneur.com 

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In Content Marketing

7 Reasons Why Your Blog is Failing

Your blog’s success depends upon your ability to grab a reader’s attention right away. Unfortunately, some bloggers fail to engage readers because their content is either too technical or too generic. Other bloggers may have good ideas but fail to organize them into an attractive format. Below are 7 reasons why your blog is failing.

1. You’re using a boring title

Failure to create an attention-grabbing title may lead readers to leave your blog before they even read the first sentence. Avoid titles that are dull, overly lengthy, or uninspiring.
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In Web Design

What Kind of Website Is Right for You?

Congratulations, you’ve decided to purchase a website! Before you hire the right agency, however, you need to determine what kind of website is right for you?

That, of course, depends on what you’re trying to accomplish with it.

Business Website

All businesses need a website if they’re going to maximize their marketing reach. This includes
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