Social media allows small business to compete with big business. It’s the great leveler. Even so, small businesses don’t have the same margin for error or budget that their big business counterparts do. Therefore, it’s vitally important that small business know how to maximize each and every social media strategy for the greatest return.
Before you get started elevating your social media presence, evaluate efforts from the past year and note what’s worked and what has not. Examine or create goals for your campaigns. And use these 5 trends to measure and plan your social media activities.