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Digital Marketing

What Kind of Digital Marketing Strategy is Right for You?

An established brand and a high-converting website are essential, but when it comes to digital marketing in 2019, there are so many possible strategies to pursue that trying to figure it all out on your own will make your head spin! After all, there seems to be an endless amount of social networks, platforms, and tools at your disposal.

In fact, many people become so overwhelmed by everything that digital marketing entails that they give up before even trying. And for those who do try, it can be very disappointing when their money is lost due to a failed marketing campaign. But don’t worry. This article is going to break down all the different kinds of marketing strategies that exist today and catch you up to speed as to which is right for you.

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Reach New Audiences with an Instagram Takeover

Looking for the latest way to gain a new audience for your social media platforms? Look no further! The Instagram takeover is the hottest new marketing approach, guaranteed to build your audience and expand your brand’s exposure.

What is an Instagram Takeover?

An Instagram takeover is exactly what it sounds like. An outside person, group, or company temporarily takes over your Instagram account to share new and exciting content with your followers. An Instagram takeover is an ideal way to spread the word because it has a new audience built-in. Asking someone in the same industry is generally the best way to add followers interested in what you’re offering.
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Patience is Needed with SEO

We’ve all heard the saying patience is a virtue.

If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Read More at Entrepreneur.com 

What is Inbound Marketing?

It’s no longer 1985. Newspaper ads don’t work. People ignore TV commercials. And audiences skip magazine ads. Actually, audiences skip magazines. These traditional marketing methods are no longer the most effective way to reach your target audience.

What is Inbound Marketing?

Inbound marketing attracts individuals in your target audience by creating content that solves the problems of or appeals to these individuals.
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Real Estate Marketing in 2017: Blog About the Neighborhood

“If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I’m selling homes in Millburn, NJ, I’m putting out a daily piece of content featuring the the school, then I’m interviewing the individual teachers. I’m reviewing every single local shop: The wine store, the sandwich shop. I’m interviewing people who have lived in the neighborhood for 50 years. I’m putting out content to make you romantic about the area.” – Gary Vee
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