According to recent research from the Content Marketing Institute (CMI), 89 percent of B2B marketers use content marketing. This kind of saturation makes content marketing difficult but not impossible.
If your content marketing isn’t performing the way you want it to, consider these 10 possible reasons why before giving up on the strategy altogether.
1. You have no strategy for content marketing: Of the 1,102 respondents to CMI’s 2017 survey, 61 percent of the most successful marketers have a documented strategy for content marketing versus only 13 percent of the least successful marketers. The research showed that 37 percent of all respondents had a documented strategy.