The Latest at Link Encounter

We’re so thankful for our loyal clients and awesome partners. Some of you reading this email have worked with us for over 13 years now! Not too many digital agencies can say they’ve worked with the same pool of clients for as long as we have, but that’s a testament to the trust we’ve established over the years with so many of you. In addition to the large amount of time we’ve spent with each of you, we’ve also done our best at diversifying and improving our services. We’re happy to say, we’re not done yet!

In the video below we discuss three ways in which we’re going to better assist you such as:

  1. Providing you a dedicated Account Manager (Andrew Dillard)*
  2. Offering you affordable website builders (LINKlocal & LINKstripe)
  3. Regularly posting informative articles to our blog
* Andrew can be reached at: andrew.dillard@linkencounter.com (310) 429-6387

5 Social Media Trends Small Businesses Need to Be Aware Of

Social media allows small business to compete with big business. It’s the great leveler. Even so, small business does not have the margin for error or the budget that their big business counterparts do. They need to be aware of social media trends that will maximize resources.

5 Social Media Trends Small Businesses Need to Be Aware Of

Before you get started elevating your social media presence, evaluate efforts from the past year and note what’s worked and what has not. Examine or create goals for your campaigns. And use these 5 trends to measure and plan your social media activities.
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Failing at Content Marketing? 10 Reasons Why

According to recent research from the Content Marketing Institute (CMI), 89 percent of B2B marketers use content marketing. This kind of saturation makes content marketing difficult but not impossible.

If your content marketing isn’t performing the way you want it to, consider these 10 possible reasons why before giving up on the strategy altogether.

1. You have no strategy for content marketing: Of the 1,102 respondents to CMI’s 2017 survey, 61 percent of the most successful marketers have a documented strategy for content marketing versus only 13 percent of the least successful marketers. The research showed that 37 percent of all respondents had a documented strategy.

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Reach New Audiences with an Instagram Takeover

Looking for the latest way to gain a new audience for your social media platforms? Look no further! The Instagram takeover is the hottest new marketing approach, guaranteed to build your audience and expand your brand’s exposure.

What is an Instagram Takeover?

An Instagram takeover is exactly what it sounds like. An outside person, group, or company temporarily takes over your Instagram account to share new and exciting content with your followers. An Instagram takeover is an ideal way to spread the word because it has a new audience built-in. Asking someone in the same industry is generally the best way to add followers interested in what you’re offering.
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Patience is Needed with SEO

We’ve all heard the saying patience is a virtue.

If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Read More at Entrepreneur.com 

7 Reasons Why Your Blog is Failing

Your blog’s success depends upon your ability to grab a reader’s attention right away. Unfortunately, some bloggers fail to engage readers because their content is either too technical or too generic. Other bloggers may have good ideas but fail to organize them into an attractive format. Below are 7 reasons why your blog is failing.

1. You’re using a boring title

Failure to create an attention-grabbing title may lead readers to leave your blog before they even read the first sentence. Avoid titles that are dull, overly lengthy, or uninspiring.
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What is Inbound Marketing?

It’s no longer 1985. Newspaper ads don’t work. People ignore TV commercials. And audiences skip magazine ads. Actually, audiences skip magazines. These traditional marketing methods are no longer the most effective way to reach your target audience.

What is Inbound Marketing?

Inbound marketing attracts individuals in your target audience by creating content that solves the problems of or appeals to these individuals.
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