Well, it’s time to stop letting your financial situation hold you back! After all, some of the most prominent self-made billionaires started their companies from nothing. Imagine if they’d let their lack of finances get in the way of their big ideas. We wouldn’t have Forever21, Hewlett-Packard computers, Craigslist or Burt’s Bees.
SEO or search engine optimization, is one of the most important tools that a marketer must use to bring traffic to their website or product. It was originally entirely focused on search engines, especially Google, and concentrated on figuring out the key words that would bring more traffic to your site. But now it has evolved from being merely on search engines, to including social media. In fact, mobile, social, and voice search are all major players in the marketing and SEO game.
What does it say about us, as a business, and how are we communicating that?
Logo, Design, and Identity
If your business was a person, what words would people use to describe it? Are you reliable? Friendly? Thrifty? Fierce? Or are you something else entirely? You need to know what impression you want your customers to have of your business, and to make sure that impression is clear in the choices you make for your brand.
Once you’ve sketched out the impression you want to give, the next step is to ask how you’re going to convey it.
Social media allows small business to compete with big business. It’s the great leveler. Even so, small business does not have the margin for error or the budget that their big business counterparts do. They need to be aware of social media trends that will maximize resources.
5 Social Media Trends Small Businesses Need to Be Aware Of
Before you get started elevating your social media presence, evaluate efforts from the past year and note what’s worked and what has not. Examine or create goals for your campaigns. And use these 5 trends to measure and plan your social media activities.
Ever look at your wardrobe and realize it’s time for an upgrade? Ever watched a movie from 10 years ago and thought, “How did I ever think that was good?” How about that hatchback you drove in 2005? Things change. Even brands.
Here are signs that it may be time to transition from your current brand to an improved one.
According to recent research from the Content Marketing Institute (CMI), 89 percent of B2B marketers use content marketing. This kind of saturation makes content marketing difficult but not impossible.
If your content marketing isn’t performing the way you want it to, consider these 10 possible reasons why before giving up on the strategy altogether.
1. You have no strategy for content marketing: Of the 1,102 respondents to CMI’s 2017 survey, 61 percent of the most successful marketers have a documented strategy for content marketing versus only 13 percent of the least successful marketers. The research showed that 37 percent of all respondents had a documented strategy.
An influencer is an individual with an online presence who can influence the opinions and behaviors of your target audience. Influencers have built audiences over time by providing valuable content–through blogs, podcasts, videos, etc. In short, influencers have gained the trust of their audience.
There’s an opportunity to work with influencers in your industry, if you know how.